What I’m proposing is a change in our current way of thinking, one that calls for the transformation of every beauty maven into a fearless leader in the fight against sexual assault and domestic violence.
- Nneka Obiekwe, Founder
My passion for anti-sexual assault advocacy began 10 years ago at Syracuse University, where as a student, I planned and facilitated Syracuse University’s first ever student-led sexual violence prevention program.
In 2015, I completed a Masters of Public Heath (MPH) at Emory University; my research focused on the ways to leverage the socio-ecological framework to inform effective sexual assault response strategies. In the years following, I have worked as a healthcare consultant and sexual assault hotline advocate, while also freelancing as a independent beauty consultant in my free time.
I soon learned that while on any given day, over 100 women will patron a high volume beauty retailer, many crisis hotlines are highly underutilized. This highlights a unique opportunity to shift the onus of responsibility to provide support to survivors of abuse from crisis center staff to the community at large.
What I’m proposing is a change in our current way of thinking, one that calls for the transformation of every beauty maven into a fearless leader in the fight against sexual assault and domestic violence. One in which help for survivors of sexual assault and domestic violence can be found everywhere that women are.