What I’m proposing is a change in our current way of thinking, one that calls for the transformation of every beauty maven into a fearless leader in the fight against sexual assault and domestic violence.

- Nneka Obiekwe, Founder

 
 
 
 
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My passion for anti-sexual assault advocacy began 10 years ago at Syracuse University, where as a student, I planned and facilitated Syracuse University’s first ever student-led sexual violence prevention program.

In 2015, I completed a Masters of Public Heath (MPH) at Emory University; my research focused on the ways to leverage the socio-ecological framework to inform effective sexual assault response strategies. In the years following, I have worked as a healthcare consultant and sexual assault hotline advocate, while also freelancing as a independent beauty consultant in my free time.

I soon learned that while on any given day, over 100 women will patron a high volume beauty retailer, many crisis hotlines are highly underutilized. This highlights a unique opportunity to shift the onus of responsibility to provide support to survivors of abuse from crisis center staff to the community at large.

What I’m proposing is a change in our current way of thinking, one that calls for the transformation of every beauty maven into a fearless leader in the fight against sexual assault and domestic violence. One in which help for survivors of sexual assault and domestic violence can be found everywhere that women are.

Join Me.

Nneka Obiekwe